The Brief:Tagumi Investments, an investment holding company based in Zimbabwe Africa, tasked Jonathan Whelan Creative Consulting, to come up with a fresh look and feel for their brand. The client’s one important wish was to include a lion motif, a legacy icon carried over from the company’s inception. As a family owned business, the partners wanted the updated icon …
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Project requirements:The first requirement of the brief was to create a small set of custom animated icons which would need to be animated in an interesting transition style. They needed to communicate the unique features of what would be named a “Smart Club”. These icons would be used in a variety of media, such as digital …
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Riot Beer tasked us with redesigning their range of beer labels. They are a local Cape Town (South Africa) craft beer brewery. The brief was simply to be bold and loud with a twist. The previous labels were getting lost between all the competitor’s labels, and the client needed their brand to stand out, be loud and proud while still maintaining its rock ‘n roll edge and having an air of sophistication. My solution was to add hidden details in the patterns and subtle illustrations to reinforce the history behind the brand, but at the same time keeping the design clean, contemporary and simple.
If you ever want to improve your business or update your skills, it always helps to surround yourself with people who are have better skills or knowledge that you do.
Jonathan Whelan Creative Consulting was commissioned by The Noakes Foundation, a Public Benefit Organisation in South Africa, to design their corporate brand identity. Founded by Professor Tim Noakes, they aim to advance medical science’s understanding of the benefits of a low-carb high-fat (LCHF) diet by providing evidence-based information on optimum nutrition. Their research is free from a commercial …
The Noakes Foundation Brand Identity Read More »
The brief: We were tasked by brandhouse to review the existing internal communications and come up with an easier and more effective and entertaining internal programme for them. Objectives: Get staff interacting more Stimulate engagement Access to real-time updates Creative solution: The brandhouse internal communication programme was named “b-star”. I completely redesigned their internal communication look and feel. …
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Old Mutual Customer Engagement. An integrated customer relationship marketing campaign targeted to select Old Mutual customers.
I was given the great opportunity to illustrate the cover for a magazine that I am a huge fan of. Obrigado is the in-store culture publication for a national chain of very popular Vida e caffe coffee establishments. The brief:To design a bright colourful cover that reflects summer and is well aligned to the Vida …
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The Virtual Advent Calendar The idea behind this year-end client holiday greeting was to showcase as many of our talents as possible. We combined illustration and web animation with some clever writing to bring clients a virtual tour of all the Hero agency staff and supply them with a new humorous tip each day leading …
Hero advent calendar virtual tour Read More »
On the 24 January 1984, when I was just a nine-year old kid, Apple Computers launched what was to become known as the Apple Macintosh (better known as Mac to his closest 60 million friends worldwide). This ‘personal computer’ would become an integral part of so many people’s lives. encouraging them to “think different”. That they did. …
Happy 30th birthday Apple Macintosh Read More »
CTA international held an agricultural ICT conference during November 2013 in Rwanda, Africa. My brief was to create 3 The graphic direction used on all the conference elements for the ICT4ag conference was a very simplified and stylised look. When I set out to create …
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