Brandhouse internal communication

The brief:

We were tasked by brandhouse to review the existing internal communications and come up with an easier and more effective and entertaining internal programme for them.

Objectives:

  • Get staff interacting more
  • Stimulate engagement
  • Access to real-time updates

Several teaser posters.

Creative solution:

The brandhouse internal communication programme was named “b-star”. I completely redesigned their internal communication look and feel. I developed an identity that was used across all communication streams. I created a series of posters teasing and informing the staff that something new and exciting was about to happen.

To create excitement ahead of the launch I developed a staff desk-drop using the idea of two cans and a string. This was a way of demonstrating the company’s current internal comms and alert them that something revolutionary was about to be launched.

Desk-drops given to staff to build hype around the launch.

I also designed a multi-media hub that displayed real-time updates via b-star TV set, so staff were informed of company news whenever they visited the hub. The hub was named “b-star hub”. They constructed and manufactured in a factory at various sizes to accommodate different offices around the country. B-star TV was broadcast via their internal network.

The b-star interactive multimedia hub.

 

Old-school suggestion box.

Result:

Staff felt more informed and engaged. There was a notable decrease in communication break-downs and general increase in staff wellbeing via regular entertaining news updates and email newsletters.
Our agency (Hero Stratgetic Marketing) were Loerie Award finalist for this work.

Credits:
Agency: Hero Strategic Marketing (Cape Town)
My role: Concept, Art Direction, Design and Illustration