The Brief:Tagumi Investments, an investment holding company based in Zimbabwe Africa, tasked Jonathan Whelan Creative Consulting, to come up with a fresh look and feel for their brand. The client’s one important wish was to include a lion motif, a legacy icon carried over from the company’s inception. As a family owned business, the partners wanted the updated icon …
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Project requirements:The first requirement of the brief was to create a small set of custom animated icons which would need to be animated in an interesting transition style. They needed to communicate the unique features of what would be named a “Smart Club”. These icons would be used in a variety of media, such as digital …
Riot Beer tasked us with redesigning their range of beer labels. They are a local Cape Town (South Africa) craft beer brewery. The brief was simply to be bold and loud with a twist. The previous labels were getting lost between all the competitor’s labels, and the client needed their brand to stand out, be loud and proud while still maintaining its rock ‘n roll edge and having an air of sophistication. My solution was to add hidden details in the patterns and subtle illustrations to reinforce the history behind the brand, but at the same time keeping the design clean, contemporary and simple.
Jonathan Whelan Creative Consulting was commissioned by The Noakes Foundation, a Public Benefit Organisation in South Africa, to design their corporate brand identity. Founded by Professor Tim Noakes, they aim to advance medical science’s understanding of the benefits of a low-carb high-fat (LCHF) diet by providing evidence-based information on optimum nutrition. Their research is free from a commercial …
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The brief: We were tasked by brandhouse to review the existing internal communications and come up with an easier and more effective and entertaining internal programme for them. Objectives: Get staff interacting more Stimulate engagement Access to real-time updates Creative solution: The brandhouse internal communication programme was named “b-star”. I completely redesigned their internal communication look and feel. …
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Old Mutual Customer Engagement. An integrated customer relationship marketing campaign targeted to select Old Mutual customers.
I was given the great opportunity to illustrate the cover for a magazine that I am a huge fan of. Obrigado is the in-store culture publication for a national chain of very popular Vida e caffe coffee establishments. The brief:To design a bright colourful cover that reflects summer and is well aligned to the Vida …
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The Virtual Advent Calendar The idea behind this year-end client holiday greeting was to showcase as many of our talents as possible. We combined illustration and web animation with some clever writing to bring clients a virtual tour of all the Hero agency staff and supply them with a new humorous tip each day leading …
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CTA international held an agricultural ICT conference during November 2013 in Rwanda, Africa. My brief was to create 3 The graphic direction used on all the conference elements for the ICT4ag conference was a very simplified and stylised look. When I set out to create …
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We were approached by Kyocera South Africa to conceptualise a national incentive scheme for their sales staff. The grand prize was an all expenses paid trip to Las vegas for the salesman and a partner. We were tasked with creating a digital portal to capture sales and get the staff excited about it. Below are …
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Steve Biko was once quoted as saying : “The most potent weapon in the hands of the oppressor, is the mind of the oppressed”. Another famous quote of his was “Black is beautiful”. These two quotes were my inspiration for the poster and t-shirt designs that I created for a competition. I remember seeing …
Winning In 2009 I decided to enter the 5fm Phuza Thursday t-shirt design competition for 5fm breakfast DJ and South African Idols judge Gareth Cliff. You can read all about the process and thinking behind the concept at the bottom of this post. When I heard there was a need for a new Phuza Thursday logo …
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