I was tasked with the conceptualisation of a print campaign using a series of adverts and posters to promote a national professional film equipment rental company, namely Media Film Services. The first ad was meant to speak about their merging with another company and the following ads were to speak about their offerings. I felt that the most effective way to talk about what they do and also to get the attention of the industry was to create fake cinema promo posters and ads based upon famous films appropriate to the topic or service.
The transformers
Lord of the rings
Magnificent Seven
Client: Media Film Service
Agency: Hero Strategic Marketing ( Agency employed at when I produced the work)
Art Director: Jonathan Whelan
Designer: Jonathan Whelan
Photo-Editing: Jonathan Whelan
“Making of” the Transformer ad
The ‘transformer decepticon’ that I created, involved photographing over 100 pieces of equipment and essentially constructing the robot in Photoshop based on the prelim concept sketches seen below.
