Media film service advertising

I was tasked with the conceptualisation of a print campaign using a series of adverts and posters to promote a national professional film equipment rental company, namely Media Film Services. The first ad was meant to speak about their merging with another company and the following ads were to speak about their offerings. I felt that the most effective way to talk about what they do and  also to get the attention of the industry was to create fake cinema promo posters and ads based upon famous films appropriate to the topic or service.

Media Film Poster series

Series of adverts and posters that made up the campaign

The transformers

The Transformers Merger Poster and Ad

The Transformers Merger Poster and Ad

Lord of the rings

Lord of the things

Lord of the things

Magnificent Seven

Magnificent Seven

Magnificent Seven. Note their weapons are all film equipment and they are all actual staff shot on a green screen.

 


Client: Media Film Service

Agency: Hero Strategic Marketing ( Agency employed at when I produced the work)

Art Director: Jonathan Whelan

Designer: Jonathan Whelan

Photo-Editing: Jonathan Whelan


 

“Making of” the Transformer ad

The ‘transformer decepticon’  that I created, involved photographing over 100 pieces of equipment and essentially constructing the robot in Photoshop based on the prelim concept sketches seen below.

Media film ad concept sketches

Media film ad concept sketches

 

The process of constructing the artwork

The process of constructing the artwork